DALLAS (March 12, 2008) – Starting today, Pollo Campero fans will be able to choose between the restaurant’s new grilled chicken entrees or its traditional “famous fried” chicken, as the largest Latin American chicken restaurant chain officially kicks off its new grilled chicken menu in its 38 U.S. restaurants.

Pollo Campero is the only fast-casual restaurant chain offering diners a choice of both fried and grilled bone-in chicken entrees.

“People love to grill food in the spring and summer so we’re helping bring the taste and fun of Latin-flavored springtime grilled chicken to the U.S. a little early,” said Roberto Denegri, president and chief operating officer of Campero USA Corp. “Besides the great taste and fun, this provides our health-conscious customers the kind of choice they expect from Pollo Campero.”

The new, citrus-infused bone-in grilled chicken features a Latin blend of lime and orange juices, prepared with red bell peppers, rosemary, oregano, cilantro and Campero’s own blend of secret ingredients.  (Click here for photos and more about Pollo Campero’s nationwide grilled chicken launch.)
 
“Our strategy is to offer the best chicken in the U.S.,” said Rodolfo Jimenez, executive vice president of Business Development. “To achieve this goal we are providing a choice of great tasting grilled chicken as a complement to our delicious fried chicken that has made us famous. Our customers expect excellence as well as variety, which is why we are offering great grilled chicken nationwide.”

Known for its signature, pressure-cooked chicken and authentic Latin side dishes, Pollo Campero (whose name means “chicken from the country”) offers family-friendly take-out or eat-in dining.  Side dishes include its award-winning Campero beans, Campero rice, yuca fries and sweet plantains, as well as more traditional French fries and mashed potatoes.

In addition to its expansive and popular menu, the launch of the bone-in grilled chicken menu means customers who crave the flavorful Latin chicken for which Pollo Campero is world famous can now get a healthier alternative to its traditional chicken dishes without losing great taste.  The basic menu includes grilled quarter-chicken and whole chicken on-the-bone meals and grilled chicken Caesar salads. Grilled chicken wraps and bean-and-rice bowls are also available in select markets.

Campero’s fried chicken is marinated, rolled in specially seasoned flour and slowly pressure-cooked without trans-fat. That process produces the flavorful, juicy meals that have inspired robust sales across the nation.

Founded in 1971 by the Gutiérrez family in Guatemala, Pollo Campero opened its first U.S. restaurant in 2002 to record-breaking sales. Since then, the company has opened 38 locations in the United States from California to New York and Florida. Having recently established headquarters in Dallas, Campero USA Corp. has launched an aggressive expansion plan. Additional stores in Dallas, Chicago, Miami, Phoenix and New Jersey are slated to open this year.

The company’s success has not gone unnoted. Pollo Campero has been voted “best of” in several categories and in several publications across the markets in which it currently operates, including New York, Houston, Chicago, Dallas and Washington, D.C. In November, retail giant Wal-Mart announced an agreement to include Pollo Campero restaurants in select stores.

Pollo Campero now operates 284 restaurants in 11 countries and serves more than 75 million customers annually.

About Pollo Campero
Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the United States by continuing to serve the best Latin chicken in the world. The company’s mission is to win the heart and palate of its customers with flavorful, authentic food, an exceptional experience and uncompromising quality. With 284 stores worldwide and 38 so far in the United States, Pollo Campero is actively seeking new franchisee partners. For more information, visit www.campero.com or www.camperogrilled.com.

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DALLAS (May 12, 2008) – Pollo Campero, the world's largest Latin chicken restaurant chain, has opened a restaurant in the Wal-Mart Supercenter in Rowlett, Texas, its first ever in a Wal-Mart Supercenter.

 “Pollo Campero’s unique offering of grilled and famous fried chicken creates a wonderful opportunity for Wal-Mart customers to experience the great taste and excitement of the world’s largest Latin chicken restaurant chain,” said John Murphy, Wal-Mart Regional Vice President, North/Northeast Texas. “We were attracted to Pollo Campero because of its unique, broad appeal to all our customers, providing a perfect complement to the Wal-Mart shopping experience. I’m impressed with the advance technology behind their food preparation and the highly trained team that will serve our customers --  great concept… great food!”

The new Pollo Campero restaurant is located inside the Wal-Mart Supercenter at 2501 Lakeview Parkway in Rowlett, Texas. Pollo Campero's goal is to open 20 more restaurants inside Wal-Mart stores in the U.S. by the end of 2009. The restaurant is a corporate store owned by Campero USA Corp., the U.S. division of Pollo Campero. A grand opening celebration for the new restaurant will be held May 15.

“Pollo Campero’s presence in the store demonstrates Wal-Mart’s sensitivity to its customers and underscores their commitment to enhance Latin American customers' experiences while bringing diversity to others,” said Robert Denegri, president and chief operations officer of Campero USA. Corp., which is headquartered in Dallas. "Pollo Campero’s 35 years of quality customer service and its more recent and aggressive expansion plans in the U.S. will help grow our relationship with Wal-Mart.”

Founded in 1971 by the Gutiérrez family in Guatemala, Pollo Campero opened its first U.S. restaurant in 2002 to record-breaking sales. Since then, the company has opened 40 locations in the United States from California to New York and Florida. Having recently established headquarters in Dallas, Campero USA Corp. has launched an aggressive expansion plan.

ABOUT POLLO CAMPERO
Pollo Campero, the world’s largest Latin chicken restaurant chain, and the only one to offer both grilled and bone-in fried chicken, is expanding aggressively in the United States by continuing to serve the best Latin chicken in the world. The company’s mission is to win the heart and palate of its customers with flavorful, authentic food, an exceptional experience and uncompromising quality. With 290 stores worldwide and 40 so far in the United States, Pollo Campero is actively seeking new franchisee partners. For more information, visit www.campero.com or www.camperotakesflight.com.

ABOUT WAL-MART, INC. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.

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Great Chicken with a Latin Twist to Roost in U.S. Stores

DALLAS (November 7, 2007) –Campero USA today announced an exciting new tenant /landlord relationship with Wal-Mart Stores, Inc. This U.S. division of Pollo Campero, the largest Latin American chicken restaurant chain, is eager to please millions of Wal-Mart customers with Pollo Campero restaurants beginning in 2008.

“We are extremely excited about the relationship between Campero and Wal-Mart,” said Roberto Denegri, president and COO, Campero USA. “People love our chicken once they taste it. The relationship with Wal-Mart gives us an unprecedented opportunity for a wide variety of people to indulge in our distinctive menu.”

Wal-Mart’s ongoing commitment to the Latin American community is exhibited by this new relationship with Campero. The retail giant has an increasing Latin American customer base in many of its stores around the country. Adding Pollo Campero restaurants shows Wal-Mart’s sensitivity to its consumers and provides extra incentive for them to visit the stores and do more than just shop. Pollo Campero hopes to enhance the Latin American customers’ experiences while bringing diversity to others.

“Our customers today come from many different backgrounds and all walks of life.  Many are Latin American, and they are among our fastest-growing markets,” said Gisel Ruiz, vice president and regional general manager, Wal-Mart Stores, U.S. “It stands to reason that our offerings reflect the needs of the communities we serve. We know Pollo Campero will add value to Wal-Mart with its premium Latin American restaurant brand.”

Pollo Campero has launched an aggressive U.S. expansion after more than 35 extremely successful years in Latin America, and quickly established a firm foothold in the incredibly competitive U.S. chicken industry. Campero now has more than 260 restaurants in 11 countries and three continents. Its goal is to open 500 units in the United States by 2012. The relationship with Wal-Mart will assist in this endeavor.

With America’s increasing appetite and demand for flavorful food, uncompromising quality and exceptional service, Pollo Campero is thriving in a market where fried chicken has been a staple of so many diets for years.

“Pollo Campero is not your typical food chain. It is a familial gathering place, and we are energized about our new relationship with Wal-Mart, America’s favorite family store,” said Denegri.

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ABOUT POLLO CAMPERO

Pollo Campero, the largest Latin American chicken restaurant chain, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company’s mission is to conquer the heart and palate of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 260 stores worldwide and 36 so far in the United States, Pollo Campero is adding new franchisees regularly.  For more information, visit www.campero.com.

ABOUT WAL-MART, INC. (NYSE: WMT)
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at www.walmart.com. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States. To learn more, visit www.walmartfacts.com, www.walmartstores.com, or www.walmartfoundation.org.

“Coming to Indonesia marks a very important and strategic step in the worldwide development of the Pollo Campero brand,” indicated President of Campero, Juan Jose Gutierrez. He also added, “We are coming to Jakarta, Indonesia, a very large and important market, committed to please you and your families through a great deal of hard work, offering a great product at a fair price… everyday”

As noted by Mr. Gutierrez, the chain is tapping into Jakarta’s market by offering great tasting products coupled with exceptional service at a fair price. Products include traditional chicken, extra crispy chicken, alitas (chicken wings), chicken bowls, sandwiches and salads along with an array of local and Campero sides and desserts; all designed to satisfy our customers tastes and to provide an unforgettable dining experience.

PT Prima Multi Rasa is delighted to be the first to introduce Campero’s unique and incomparable dining experience in Asia and plans to strengthen its presence by opening more stores throughout Indonesia in the near future. PT Prima Mulit Rasa is actually currently searching for it’s next site. Since its first original opening in Guatemala 35 years ago, the chain has expanded with unprecedented success to El Salvador, Ecuador, Honduras, Nicaragua, Costa Rica, Mexico, the United States and most recently in Spain. Additionally the second opening in Asia is scheduled for May of this year in Shanghai, China. Campero is looking forward to it’s great success with PT Prima Multi Rasa here in Indonesia.

Madrid, July, 2006.- Traditional Fried Chicken, Extra Crispy, Camperitos (chicken breast chunks), Chicken Wings, and Sandwiches, along with Pinto Beans, French Fries, Coleslaw or Mashed Potatoes are just a few of the dishes that Spanish food lovers have the opportunity to enjoy, since last July 12th, in their capital city.

“The beginning of operations of Pollo Campero in Spain is an important landmark in the international expansion strategy we have set out for ourselves,” stated Juan José Gutiérrez, Pollo Campero’s CEO. “We are proud, not only of the business goals we have achieved, but also of the fact that our presence abroad has gained recognition for Guatemala.

” Mr. Gutiérrez added that their short-term expansion plan also includes the opening of the first restaurant in Indonesia, as well as a second one in Madrid, by the end of this year. Additionally, Pollo Campero plans to start operations in China by the first quarter of 2007.

Juan José Gutiérrez concluded, saying that this restaurant opening has been fundamental to the strategic alliance that began in 2001 with Telepizza, the company whose franchise is run by Pollo Campero in Guatemala.